Rich social network = rich productivity
Posted by Justin Field on March 11, 2009
I was browsing through last month’s Harvard Business Review and lo and behold there’s a short article on social networking. The article was about the types of social networking interactions that are required at different times or for different purposes. A centralised structure works for discovery; but a richly connected network supports integration and decision making.
But that wasn’t the important bit! The important bit was recent research from MIT showing the productivity of poorly connected workers versus richly connected workers. Those workers with the most extensive personal digital (i.e. electronic) networks were 7% more productive than their colleagues. Of course, there’s no substitute for face to face, so the same study also found that workers with the strongest and most cohesive face to face networks were 30% more productive.
So I see corporate social networks as places for:
- gathering to share information
- gathering to integrate information and make decisions communally
- building a virtual network that supports and extends the face to face network
This entry was posted on March 11, 2009 at 2:53 am and is filed under analytics, Career Development, community, engagement, social network, web2.0. Tagged: face to face, harvard business review, productivity, social network. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.