Posted by Anders Northeved on October 27, 2010
If it is an internal blog it will promote knowledge sharing within your organization and help your organization perform better.
If it is an external blog you will promote your own organization and help other people understand and appreciate what you do.
It is one of the pieces in the puzzle of building your own brand as described in Ravi’s posting.
You get feedback from people on a topic you find interesting. So you are not only giving information but also receiving new perspectives on a topic that interest you.
It gives you a good feeling in your stomach and a boost for your self confidence knowing that you write something others are interested in reading.
And in general: If you have some piece of information you think others could benefit from – why not share it?
All these reasons – and probably a couple I’ve forgot – was what got me starting posting to different blogs in the first place.
Having done this for some time now I have found all of the above to be true, but I have also found that blogging brings one benefit I didn’t expect…
I have experienced that blogging makes you think longer – and harder – about the topics you blog on.
Whenever you think about something new or see things in a new light you might say to yourself: “This might be a topic for a posting” and then something interesting happens:
You start organizing things in your head, you start thinking about headlines and keywords and all of a sudden you have organized and articulated the topic in a much better way than if you had not wanted to create a blog on the topic.
Knowing other people are going to read, think and respond to what you write makes you think longer, harder – and better – and that can never be a bad thing!
So don’t despair if you only have one reader for your posting – you will still benefit from creating it.
Just realized that if I had not been posting on this blog the brainwave I got the other day while I was out running: “why do people blog?” would have stayed just that – a brainwave.