Customers and Employees: Two Sides of the Same Coin
Posted by Anadi Upadhyaya on January 15, 2012
Do you treat your employees the way you treat your customers?
You may need some serious thinking before you answer this question.
Customers are your key to business survival. Initial few customers are very important and critical for your business to sustain. Over the period your customer base increases and when you have many customers, you start giving more attention to some over the others as they add more value to your business. To manage your customers properly, you divide them in groups based on the value they bring to your business. Some customers are always special to you and you will not hesitate to go an extra mile to keep them happy.
Similar to customers, employees are also a part of your business. If you replace the word “Customers” by “Employees” in the above paragraph, you will still find it relevant and true.
I agree - You cannot survive in any business unless you have happy customers, but without happy employees you cannot keep your customers happy. There are two schools of thought on who should come first. One school recommends putting employees first. The other school of thought, however, feels that customers should come first. Whichever school of thought you belong to, you need to come up with a winning strategy, which can help you to keep your customers happy and employees motivated.
Employees and customers both need your time, attention, and care. Keeping both of them happy is the only key to your success; after all they are the two sides of a coin called business. Do you agree?