Reese’s and Enterprise Social Networks
Posted by Mark Bennett on December 19, 2008
Continuing the food analogy of the “Web 2.0 Oat Bran” post (it’s the holiday season), let’s say we’re all agreed that better integration of social networks with enterprise applications is a good thing. In that post, the assumption was that the enterprise application would incorporate the social network information. But is that the only way to look at it? Does it make sense to flip it around and have enterprise application functionality within the social network? This would be akin to having an Amazon Facebook App instead of an Amazon site with access to the social network. The oft-used “Reese’s Peanut Butter Cup” analogy comes to mind:
Person A: “You got peanut butter on my chocolate!”
Person B: “You got chocolate in my peanut butter!”
In other words, the combination of social networks and enterprise software is good, but which of the two ingredients is the container and which is being contained? In the case of Reeses, they choose chocolate as the container ingredient for very practical reasons. With software, though, we aren’t so limited. Perhaps it depends on the perspective of the user and what they are trying to do that drives whether it’s an app that has social network information or a social network that contains apps. Does it matter much which way it is, as long as it serves the purpose? Does the purpose vary depending on the user’s way of doing work and/or the task they are trying to accomplish? Should both approaches be available then?
This entry was posted on December 19, 2008 at 10:12 pm and is filed under social network, Uncategorized, web2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.