Holiday Humor: Zombie Employer of Choice
Posted by Mark Bennett on May 24, 2009
CNN and Mashable bring to our attention an inspiring story about an independent film getting notoriety with a (nominal) budget of under $70. The story is remarkable just in the fact that is shows how someone like director Marc Price, with the right attitude (a hangover helps), imagination, and tools, can achieve a pretty amazing goal. Some might say the epitome of a BHAG. But there are some “employer of choice” tidbits as well. Read on.
Clever Use of Social Media
Price showed skillful use of social media such as Facebook and MySpace for recruiting. He laid it out simply by asking, “Who wants to be a zombie?” and then let the network do its thing. Price also used YouTube to build word of mouth buzz for the movie.
Keeping the Zombies Engaged
Rather than take a “Pay for Performance” approach, Price opted to find other, less expensive investments to keep the zombies engaged. In fact, other than a crowbar and a couple of tapes, the $70 budget was spent on “…some tea and coffee as well — not the expensive stuff either, the very basic kind. Just to keep the zombies happy.”
Photo: Mashable article
This entry was posted on May 24, 2009 at 4:49 pm and is filed under engagement, social network, Uncategorized, zombies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.