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Posts Tagged ‘social’

The Delicate Etiquette of Unfriending

Posted by Justin Field on February 20, 2009

So, pop quiz: what’s the one notification that Facebook doesn’t send? Yes, it’s the action of unfriending that is never accompanied by an email to your new un-friend.

I was intrigued by this. I guess we are living in a brave new world, where we all have heaps of online friends, some of the near and dear, and some of them high school friends that one hardly recognises (esp. the women who have married and taken on new names).

The Sydney Morning Herald had a nice story about unfriending. I wondered if being unfriended on Facebook by an acquaintance is really that bad. It’s hard to keep up with the deluge of emails, status updates, blogs, tweets and such that now come streaming in all day (and all night) long. Perhaps I’m a Quality Guy (rather than a Quantity Guy.)

Posted in Uncategorized | Tagged: , , , | 4 Comments »

Learning to accept a little irrational behavior in our rational enterprise applications

Posted by Ken Klaus on March 4, 2008

I read this excerpt from Dan Ariely’s book Predictably Irrational that reminded me of our conversations around the impact of web 2.0 technologies on business in general and, more specifically, on enterprise applications. In the excerpt Mr. Ariely writes:

“[We] live in two worlds: one characterized by social exchanges and the other characterized by market exchanges. And we apply different norms to these two kinds of relationships. Moreover, introducing market norms into social exchanges, as we have seen, violates the social norms and hurts the relationships.”

Later in the excerpt he gives the following example:

“Asking your neighbor (who happens to be a lawyer) to bring in your mail while you’re on vacation is fine. But asking him to spend the same amount of time preparing a rental contract for you – free – is not.”

As we imagine how the world of web 2.0 (social networking, tagging, blogging, bookmarking, etc.) might be incorporated into the enterprise space, the key is to consider how mixing social applications with enterprise applications will impact our customers. Applications like MySpace, Facebook, LinkedIn and YouTube were designed to connect individuals who either already have a relationship or, as is more commonly the case, people who “have a friend in common”. The enterprise world, on the other hand, is primarily made up of individuals, both internal and external to the organization, whose primary connection is the commodity or service they provide to their customers. Meaning each of us has a job to do and the relationships we maintain at work help us to get that job done.

Happily, our social and ‘enterprise’ lives often get mixed in together which for me means some of my closest friends work here at Oracle. Unfortunately, most of us have also experienced the discomfort of a broken or dysfunctional relationship in the workplace. Not fun! Even so I’m willing to take the risk, because having sincere, meaningful relationships with the people I work with does more to motivate me than the size of my compensation package – just don’t tell that to the guy who signs my paycheck. =)

Which brings me to the point at last (thanks for sticking with me!). Our customers will see the benefits of having web 2.0 technologies embedded in their enterprise applications. Most already understand the importance of networking, real time collaboration, and a personalized user experience. But what is less clear is how they can mitigate the risk of mixing social and enterprise applications. Here’s where we, as an application vendor, can help. By providing secure, configurable applications and the tools required to monitor and manage their organization’s social networks, our customers will understand that we have thought about the potential hazards of mixing social interaction with enterprise solutions and that we have placed their business needs at the core of our application strategy rather than simply embracing the latest internet craze; and that our goal is not simply to build the best and coolest applications in the world but also to build software that makes our customer’s companies the best and coolest places in the world to work. This, in my opinion, is the hallmark of a truly great Talent Management solution.

Posted in social network | Tagged: , | 1 Comment »

Evolution of Engagement – Part II

Posted by Amy Wilson on January 21, 2008

Technology Enablement

At last the guilt of posting a part I and no part II has overwhelmed me.  And really, if you don’t count Christmas and New Year’s as holidays, then my goal of posting every major holiday still stands …

First, I want to point out that technology will never create engagement – no matter how fancy or fun the system.  Culture and process come first.  However, technology has evolved dramatically over the past few years to better support the natural needs of engagement as well as the changing expectations of engagement.

When meeting with organizations, I use the following chart to illustrate these concepts:


Humans have natural engagement needs.  They are things like gaining visibility to organizational motives and goals, learning & developing on a continuous basis, feeling part of a community, and so on.  These needs have not and will not change.  They’re basic.  However, the way we work has changed and will continue to evolve as the world continues to flatten, technologies evolve, and people (kids) adopt flatter approaches and new technologies earlier and quicker. 

The traditional methods of fulfilling engagement needs were focused on personal interactions – a company meeting, a team building event, classroom training, etc.  As organizations expanded globally and virtually (and transportation costs increased), such interactions became impractical. 

Meanwhile, we had the internet boom.  Internet tools quickly solved organizations’ needs to globalize, virtualize and save money.  Thus, the company meeting was moved to a webcast, the team building event became a distribution list, and learning went online.  The downside of such tools is that they are not truly meeting the needs of engagement.  They removed all of the good aspects of traditional tools, and kept only the bad – top-down, passive, and one size fits all.

That is changing.  Having recognized how individuals engage virtually and globally outside the workplace, along with the technologies available to them, organizations are equipping themselves with a new set of engagement tools.

Organizations that I speak with are leveraging interactive blogs as an open communication vehicle between executives and their staff.  They are also beginning to adopt corporate social networks to share strengths, interests, and goals for purposes of learning informally, finding opportunites, and completing projects.  Mark talks about the value of corporate social networks here.

Keep your fingers crossed for a part III … perhaps it will be a Valentine’s Day present to Meg. 🙂

Posted in engagement, social network | Tagged: , , | 2 Comments »