“Others” might not understand
Posted by Meg Bear on April 14, 2009
I guess I shouldn’t be surprised. Lord knows anyone who has had the opportunity to work in retail, will confirm that there are a lot of stupid people in the world. That said, the process of hiring, does a pretty good job of weeding most of them out.
What I have noticed lately, is that when people are presented with a new concept a frequent reaction is something along the lines of
I understand what you are saying, but I’m pretty sure other people would not.
What is so interesting about this, is that it often comes up in usability tests when something is working. Something that everyone is getting right will produce a response in people, that they are concerned that others wont get it.
Why would that be?
I guess there is one thought that people are trying to avoid the curse of knowledge and consider how others would react. Or another thought might be that we all just think we are a lot smarter than the average Bear (so to speak).
A possible third option might be, that when presented with something new, that you do understand, you are not really sure if you like it.
One way to express this discomfort, without being offensive, is to blame it on the other guy.