How do your employees represent your company brand?
Posted by Meg Bear on January 20, 2011
One thing that stuck with me, was a comment about how employees are one of the biggest influencers for a company.
In the HR space, I often hear corporate brand discussed as it relates to recruiting. Referral programs are often used to increase candidate fit (typically the fit is improved both for the job skills as well as the culture).
More advanced companies think about employees and brand far outside the recruiting space. They realize that, their employees also impact the goodwill of their brand in the marketplace.
So it got me wondering about the idea of HR’s role as keeper of the brand.
Given the impact of social media, the reach of a single employee has grown dramatically. What are companies doing to harness this trend, to benefit their brands?
What are the best practices you have seen in this area? How has HR played a role in increasing the visibility and reputation of the corporate brand. What have you seen work*?
How are great HR departments helping to make sure every employee can articulate the value proposition of the company to their network? Who is making this shift work for them, and who is missing an opportunity?
How big is the opportunity?
* I’m looking for examples other than Zappos