We put the Talent in Applications

  • Authors

  • Blog Stats

    • 593,954 hits
  • Topics

  • Archives

  • Fistful of Talent Top Talent Management blogs
    Alltop, all the top stories

Customers and Employees: Two Sides of the Same Coin

Posted by Anadi Upadhyaya on January 15, 2012

Do you treat your employees the way you treat your customers?

You may need some serious thinking before you answer this question.

Customers are your key to business survival. Initial few customers are very important and critical for your business to sustain. Over the period your customer base increases and when you have many customers, you start giving more attention to some over the others as they add more value to your business. To manage your customers properly, you divide them in groups based on the value they bring to your business. Some customers are always special to you and you will not hesitate to go an extra mile to keep them happy.

Similar to customers, employees are also a part of your business. If you replace the word “Customers” by “Employees” in the above paragraph, you will still find it relevant and true.

I agree – You cannot survive in any business unless you have happy customers, but without happy employees you cannot keep your customers happy. There are two schools of thought on who should come first. One school recommends putting employees first. The other school of thought, however, feels that customers should come first. Whichever school of thought you belong to, you need to come up with a winning strategy, which can help you to keep your customers happy and employees motivated.

Employees and customers both need your time, attention, and care. Keeping both of them happy is the only key to your success; after all they are the two sides of a coin called business. Do you agree?

11 Responses to “Customers and Employees: Two Sides of the Same Coin”

  1. Completely agree.. a unique combination of product direction to give the best product to customers and having happy employees to give their best to achieve the same is the key for the success…

  2. Great post, Anadi! I’m going to count myself as a Drucker acolyte and be in the “customers first” camp, as the purpose of a business is to create customers. Now, right on the heels of that are the employees, for without them, your ability to create customers is severely hampered. Like you said, they are two sides of the same coin; the business marshals the creativity and energy of employees to the creation of customers. How well a business is at doing that is a clear driver for successful performance.

  3. Anders Northeved said

    Hi Anadi,
    I agree with you.
    I would put it this way: Happy customers is the #1 goal and happy employees are the number #1 tool to achieve that.

  4. cant say myname said

    Really, you have the nerve to say – employee first?

  5. MIke Gagas said

    Hi Anadi,

    Completely agree. So candidates for employment are like prospects we are selling to as well. Lot’s of parallels between the transition from prospect to customer and from candidate to employee, Don’t you think?

  6. Surendra nath Nukala said

    “….Keeping both of them happy is the only key to your success…” – Definitely agree with you. You have well described the importance of balancing two key aspects of any organization’s success.. !!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: