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When trend lines fail

Posted by Meg Bear on July 29, 2011

When you work in technology, and are inclined to study disruption, you will begin to realize that it is easy to be mislead by trend lines.

Trend lines work great for markets that are steady and predictable.

They tend to be less than great, for markets in transition or experiencing new external market forces.

I’m not suggesting that we should avoid analytics and trends, I’m just saying that we need to be careful that we are not investing in fantastic buggy whips (or carriages if you are feeling pedantic).

I see real change coming in the world of HR Technology.  A shift from systems build to benefit HR, to systems built to maximize business results (of the people, by the people and for the people).

I am not the only one who is starting to sense this shift (examples: here and here).  As we watch the market for HR Technology and Business systems, I strongly recommend we keep our eye on the ball — things are getting truly interesting in our world.

Time to be a leader not a follower, but if you must be a follower,  be sure you are following the right people.

One Response to “When trend lines fail”

  1. Sri Subramanian said

    Amen. Trend lines are based on existing markets with existing customers. The key to understanding disruptive technologies is knowing which non-customer is the new customer.

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