Part 2: Having trouble with execution?

In Part 1, I talked about the need for engagement, especially when faced with a daunting task. In part 2, I address a different aspect of execution: decision making capability. Execution happens down in the trenches, with every small decision that moves the customer value and/or cost up or down.

The customer buys not just the product, but the roadmap, the services, the quality, the support, the distribution channel, the documentation, the customer’s image, the risk, the compatibility matrix, and various other aspects surrounding the product. Every functional department delivers a piece of this puzzle, and typically knows only that piece. Decisions are understandably made to only optimize what is known, and often turn out to be poor decisions for the customer.

Do all departments understand the complete picture, or just a part of the puzzle?